Pick your Favorite!

Replies to This Discussion

Permalink Reply by lawrence plavala on March 4, 2009 at 12:17pm

Hey B,
Both are great shots, I leaned toward #1. I know its an old pic, can it be cleaned up a tad(photoshop or ?) and still maintain it's old photo charm and warmth? Of course, actual label size surely presents better than my computer screen!
L

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Permalink Reply by Denise Valoff, Asst. Wine Maker on March 4, 2009 at 12:19pm

I like the look of Option #1 - it is very classic. However, Option #2 relates more to the DFV Brand with Ron and Matt. It's a tough choice, but I would pick #1.

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Permalink Reply by Bill Eyer on March 4, 2009 at 12:23pm

Number one! Looks classier and conveys tradition.

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Permalink Reply by Wine Harlot on March 4, 2009 at 12:37pm

Good afternoon Brandy! Thanks for asking my opinion; however, you may learn to regret it!

Bottom-line, my visceral reaction was for the sepia-tone vintage number one photo.

But both images are good, and stay on message with the brand (i.e. “Family”). Maybe the choice should be based on the wine. Does it taste like an “old-world” offering like photo number one, or is youthful and brash in the “new-world” style as depicted by the fabulous 70’s-style Polaroid?

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Permalink Reply by Brandy Bell on March 4, 2009 at 12:39pm

oh, it's youthful and racy... much like yourself, my esteemed Harlot Friend! I never regret your opinions, they make me laugh. Luckily, no one is acting like a 2 year old today, so all is well!
I like the idea of having the label reflect the wine, you're a smaht cookie!
Wine Harlot said:

Good afternoon Brandy! Thanks for asking my opinion; however, you may learn to regret it!

Bottom-line, my visceral reaction was for the sepia-tone vintage number one photo.

But both images are good, and stay on message with the brand (i.e. “Family”). Maybe the choice should be based on the wine. Does it taste like an “old-world” offering like photo number one, or is youthful and brash in the “new-world” style as depicted by the fabulous 70’s-style Polaroid?

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Permalink Reply by Ken W on March 4, 2009 at 12:42pm

I'm thinking maybe the weekend before the festival in May for a visit. Nothing firm yet.

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Permalink Reply by Brandy Bell on March 4, 2009 at 12:44pm

oooh! May 2nd is our first Bocce & BBQ event, and also the day after my birthday. May is also Mitch's bday month, so I think it is going to be a bash and a half, we'll have a great party & BBQ... you should join us then ;) I'll have just gotten back into the country...

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Permalink Reply by Dae on March 4, 2009 at 2:02pm

I like #1. I think the old picture gives the bottle a different look. #2 is a little to bold and bright. Just my opinion!

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Permalink Reply by Steven on March 4, 2009 at 4:27pm

My view - go with the option 2 - it will show better on the web and that is as important if not more than the retail shelf these days. More people need to consider how they appear on the web as so many labels wash out on websites.

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